— Selected Works
01 — Product Design
17 case studies across Manufacturing, Automotive, Healthcare, FMCG, and Finance — designed for Fortune 500 clients at MathCo and Ethan AI.
Manufacturing & Food Production AI Platform
A digital twin interface modeling Barry Callebaut's cocoa bean roasting chambers in real time — letting production engineers simulate temperature adjustments, forecast emissions, and optimize yield before touching any physical line. Built for a global food production environment with multi-plant telemetry.
Pilot Outcome
Reduction in carbon output across roaster pilot programs
Industrial Manufacturing & Renewable Energy
A fully interactive process flow interface mapping GE Vernova's energy turbine manufacturing pipeline — surfacing bottleneck alerts, stage completion rates, and dependency chains across multi-floor production facilities in real time.
UX Scope
Process flow UX for turbine manufacturing — bottleneck resolution & stage visibility
Annual Operating Plan AI Assistant
Transformed Goodyear's static AOP spreadsheets into a conversational AI workspace embedded directly into the financial dashboard. Finance teams can now query budgets, variance data, and contracts in plain language — eliminating hours of manual Excel navigation each cycle.
Target Reduction
Manual Excel search & spreadsheet analysis time eliminated
AI-Powered Dealership Fitment Assistant
B2B desktop chatbot automating Goodyear's dealership tire fitment workflow — mapping vehicle specs (brand, model, year) to compatible tires with real-time stock visibility across nearby outlets. Completely replaced manual catalog lookups and inter-dealer phone calls.
Response Time
~100% elimination of manual catalog lookups & phone-based stock checks
Executive Copilot Analytics
An executive intelligence workspace centralizing fleet performance data, demand signals, and sales KPIs into a single AI-assisted dashboard — enabling Goodyear leadership to monitor operational health and act on insights in real time, without switching between fragmented reporting tools.
Efficiency Gain
Improvement in fleet planning efficiency via AI-assisted analytics
Enterprise Dealer Incentive Simulator
A financial modeling tool enabling Goodyear's sales teams to dynamically simulate dealer incentive structures, rebate scenarios, and trade spend allocations in real time — replacing fragmented spreadsheet-based negotiations with a single interactive simulator.
My Role
Healthcare AI Quality Assurance Platform
An intelligent QA command-center for AbbVie's testing teams — tracking automated test cycle health, AI-driven defect detection, and failure pattern analysis across healthcare software releases. Designed to surface critical defect clusters before they reach compliance review.
System Status
End-to-end UI for healthcare AI quality assurance, defect tracking & release confidence scoring
Healthcare AI RFP Chatbot & RAG Engine
A Retrieval-Augmented Generation (RAG) chatbot embedded into Philips' RFP workflow — letting procurement and sales teams instantly retrieve technical specs, compliance clauses, and proposal requirements from complex document libraries in natural language.
Engine Type
Retrieval-Augmented Generation for technical RFP document intelligence
Healthcare Business Intelligence & Sales Analytics
A business intelligence platform tracking drug launch performance across regional sales territories — providing Otsuka's commercial teams with real-time KPIs, market penetration metrics, and comparative analysis across product lines and geographies.
Coverage
Real-time KPI tracking across regional drug launch performance & market penetration
Enterprise AI HR Decision Intelligence Platform
YODA is Mars' conversational HR intelligence layer inside the Associate 360 (A360) ecosystem — letting HR leaders, business partners, and talent teams ask workforce questions in plain language and receive confidence-scored, explainable insights backed by live workforce data. Reduced 6–8 hour analyst workflows to under 60 minutes.
Time to Insight
HR analyst workflows collapsed from full days to under an hour with YODA
Enterprise Product Discovery Hub & Marketplace
An internal product discovery and marketplace platform for Mars' procurement and operations teams — centralizing vendor catalogs, product discovery workflows, and order pipelines across global business units into a unified, searchable commerce hub.
Platform
Internal product discovery & vendor marketplace for global Mars operations
AI Commercial Decision Intelligence & SRM Analytics
AI-powered Supplier Relationship Management dashboard combining conversational queries with live shipment telemetry — giving Mars' commercial teams instant visibility into supplier performance, delivery risk, contract adherence, and spend analytics across the global supply chain.
Supply Chain Impact
Reduction in supply chain blind spots via real-time SRM telemetry
Enterprise Replenishment Platform & Supply Chain Analytics
A regional replenishment control platform for PepsiCo's distribution network — aggregating live inventory levels, demand signals, and shipment schedules to surface proactive stock-out alerts and automated reorder recommendations across regional distribution hubs.
Inventory Efficiency
Increase in regional inventory turnover via optimized replenishment logic
CPG & FMCG Enterprise Retail Analytics
Real-time sales performance dashboard for Tru Fru's premium chocolate-covered fruit line — visualizing distributor sell-through rates, regional velocity, and promotion effectiveness across retail accounts and national distribution channels.
Analytics Status
Multi-channel retail sell-through & promotion performance tracking in real time
Enterprise Retail Analytics & Store Operations Platform
A store operations analytics platform for The Home Depot's procurement teams — centralizing RFP status tracking, vendor performance scoring, and capital budget allocation across large-scale retail infrastructure and store development projects nationwide.
Scope
End-to-end UI for procurement analytics, RFP lifecycle tracking & vendor scoring
iOS & Android Luxury Jewelry App
End-to-end mobile app design for GEMZ — a luxury jewelry platform built for High-Net-Worth clients. Designed an immersive collection browsing experience, curated product discovery flows, and a bespoke appointment booking journey optimized for both iOS and Android.
Platform
Complete iOS & Android app design for a luxury jewelry HNI platform
Fintech Analytics & Wealth Management Platform
Enterprise wealth management SaaS dashboard designed for Ethan AI's investment advisors managing HNI portfolios. Translates AI-suggested equity positions into actionable market orders with visual risk analysis, portfolio simulation tools, and advisor reporting modules.
My Role
Led UI/UX for Ethan AI's flagship fintech SaaS wealth management dashboard
02 — Graphic Design & Branding
Visual identities, packaging systems, editorial zines, and logo branding — built to feel handmade even when pixel-perfect.
Branding · Print System
Complete brand identity for an artisanal pottery studio — logo design, type system, stationery & print collateral that celebrates the craft and texture of handmade stoneware.
Brand Identity · Packaging
Brand identity and packaging design for Chill Pill — a lo-fi music label with a playful, irreverent visual system built around calm, creativity, and a distinctly human feel.
Brand Identity · Luxury
Complete luxury visual identity system for GEMZ high-jewelry — logo, color palette, typography, material system, and a full brand manual for HNI clients.
Editorial · Graphic Design
A passion-project editorial zine exploring Adidas' streetwear culture — raw expressive layouts, bold typography, and street photography direction.
03 — Web Design
Front-end visual layouts, coded prototypes, and interactive web interfaces — where design meets shipping code.
Corporate AI Finance Website
Responsive corporate website for Ethan AI's wealth management platform — translating complex fintech propositions into clean, focused web design with clear conversion architecture and brand cohesion.
Industrial Branding & E-commerce Web Design
Brand identity and e-commerce web catalog for Bathini Fiber — displaying hand-woven organic textiles, baskets, and threads for a heritage handicrafts business with digital-first ambitions.