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Portfolio / Case Studies / Philips RFP Chatbot

Enterprise AI
Knowledge Chatbot

Simplifying enterprise knowledge discovery across patient care, diagnostics, and clinical documentation using structured RAG answers and transparent source citations.

Client
Philips
Role
Product Designer
Engagement
Conversational Interface
Platform
Responsive Web App
Clinical Assistant Workspace
Dr. Sarah (Neurology)
Ingenia 3.0T MRI neuro scanning sequence protocol
Here is the standard neuro scanning sequence protocol for the Ingenia 3.0T MRI:
  • T1W 3D TFE: High-resolution structural imaging.
  • T2W TSE: Lesion detection and characterization.
  • DWI/DTI: Essential for stroke or ischemia evaluation.
  • FLAIR: Ischemic stroke protocol standard.
Ingenia 3.0T Clinical Manual v4.2 Neuro Protocols DB

01 — Project Overview

Conversational
Knowledge Discovery

Philips is a global leader in healthcare technology, delivering innovative solutions across patient care, diagnostics, connected health, and clinical decision support.

As organizations increasingly adopt AI-powered digital assistants to improve employee productivity and customer support, Philips initiated the development of an enterprise AI chatbot capable of providing contextual assistance across internal knowledge bases, product documentation, and operational workflows.

"The objective was to create an intuitive conversational interface that enabled users to quickly retrieve information, interact with AI naturally, and reduce the time spent searching through extensive documentation."

The chatbot needed to seamlessly integrate with existing enterprise systems while maintaining a clean, trustworthy, and accessible user experience suitable for healthcare professionals. As part of the design team, I collaborated closely with a fellow Product Designer to refine the user interface, improve interaction patterns, iterate on key conversational screens, and build interactive prototypes that aligned with Philips' enterprise design standards.

02 — Problem Statement

The Search for
Clinical Context

Healthcare organizations maintain vast repositories of technical documentation, product manuals, clinical protocols, and operational guidelines. Accessing the right information often requires navigating multiple systems, resulting in slower decision-making and increased dependency on support teams. The existing workflow presented several challenges:

Scattered Platforms
Users spent considerable time searching across multiple documentation platforms.
Context Deficiencies
Information retrieval lacked contextual relevance to active clinical workflows.
Search Limits
Traditional search interfaces struggled to interpret complex natural language queries.
Trust Concerns
The chatbot experience needed to inspire trust while handling critical medical information.

The core challenge was to design a conversational experience that simplified enterprise knowledge discovery while maintaining clarity, usability, and confidence in AI-generated responses for both novice and experienced users.

03 — Goals & Criteria

Setting
Success Targets

Conversational UI

Design an intuitive interface for enterprise users supporting natural language dialogue.

Reduced Search Time

Reduce the time required to locate relevant manuals and clinical protocols.

Source Transparency

Increase user confidence through transparent and explainable AI interaction source links.

Scalable Design

Deliver a scalable design system capable of supporting future AI-assisted features.

04 — Responsibilities

My Design Role

I collaborated with the Lead Product Designer throughout the design lifecycle, contributing to both visual design and interaction refinement. My responsibilities included:

High-Fidelity UI
UX Prototyping
Component Standards
Design QA Reviews

05 — Interactive Prototype

Live Chatbot
RAG Simulator

Click suggested prompts below to interact with the RAG (Retrieval-Augmented Generation) search chatbot and observe the structured response layout.

KNOWLEDGE DISCOVERY CHATBOT
Clinical DB Connected
Suggested Prompts
Enterprise Settings
Welcome to Philips Knowledge Discovery. Select a suggested prompt in the sidebar to retrieve clinical guidelines or product documentation.

06 — Design System

Reusable Component
Architecture

The project leveraged enterprise design systems while introducing reusable chatbot-specific components:

Chat bubbles & Prompts
Source references containers
Feedback widgets
History indices

07 — Research & Discovery

Understanding
Clinical Workflows

Workflows & Patterns

  • • Reviewing existing enterprise support workflows.
  • • Understanding user expectations for AI-assisted search.
  • • Studying complex, documentation-heavy healthcare workflows.

Integration Guidelines

  • • Analyzing common enterprise chatbot interaction patterns.
  • • Collaborating with Product Managers to prioritize user needs.
  • • Reviewing design system guidelines to ensure consistency.

The research highlighted the importance of reducing cognitive load while maintaining transparency in AI-generated responses.

08 — Design Process

Iterative Methodology

1. Requirements
Understanding goals & capabilities.
2. UX Exploration
Exploring interaction models.
3. Wireframing
Creating structural layouts.
4. Hi-Fi UI
Polishing conversational elements.
5. Prototype
Building conversation flows.
6. Review
Gathering stakeholder feedback.
7. Handoff
Preparing component specs.
8. Design QA
Reviewing UI implementation.

09 — Journey Flow

Enterprise Knowledge
Discovery Journey

Authentication & Access
Login and access the AI Chatbot workspace.
Natural Language Query
Enter prompt. AI processes request contextually and retrieves relevant knowledge sources from the database.
Structured Response
Generate structured Contextual Response and display supporting Reference document cards.
Refine & Log
User refines question context (Optional). Save active Conversation history log and continue clinical workflow.

10 — Key Decisions & Features

Architectural Choices

Conversational First

Instead of a traditional search experience, the design prioritized natural conversations that encouraged intuitive AI interaction.

Structured Responses

Rather than long paragraphs, responses were divided into logical sections using headings, bullet points, and expandable cards.

Source Transparency

Responses surfaced supporting document links, helping healthcare professionals validate the origin of AI-generated information.

Progressive History

Previous conversations remained accessible through a collapsible history panel without cluttering the primary workspace.

13 — Technical Challenges

Navigating Constraints

Information Display

Presenting large volumes of AI-generated information without overwhelming clinical users.

Maintaining Trust

Maintaining user trust in AI-generated answers through clear explainability and source referencing designs.

14 — Final Solution

RAG Search Interface

The final solution delivered a clean, scalable conversational experience tailored for enterprise healthcare environments. By combining natural language interactions with structured response layouts and transparent information sourcing, the chatbot reduced friction in knowledge discovery while maintaining user confidence in AI-assisted workflows.

15 — Business Impact

Measured Outcomes

0%
Task Efficiency
Demonstrated task completion efficiency increase.
> 0%
Search Reduction
Reduced time required to locate clinical documentation.
0%
User Satisfaction
Enhanced overall user trust and explainability feedback.

16-19 — Project Completion

Summary & Learnings

Working on an enterprise AI chatbot reinforced the importance of designing conversations that balance usability, transparency, and trust. Unlike consumer chatbots, enterprise users expect responses that are structured, verifiable, and directly actionable.

Enterprise Product Design Conversational UX Generative AI UX Information Architecture Interactive Prototyping Design Systems
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