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Portfolio / Case Studies / Goodyear AOP Chatbot

AOP Chatbot
AI Assistant

Transforming the Annual Operating Plan (AOP) from dense, inaccessible spreadsheets into an interactive conversational AI platform. Enabling finance analysts and regional leads to query financial targets, volumes, and budgets instantly.

Role
Lead Product Designer
Client
Goodyear
Architecture
React, Goodyear UI, LLM Engine
Primary Screens
3 Screens + Nav Copilot
✨
Emily (Finance Analyst)
AOP Dashboard Grid View — Connected to Enterprise ERP
Global Marketing (FY24 Actual)
$14.15M
Variance ($)
+$1.75M (Over)
AI Summary Insight
Spend exceeded forecast by 14.1% primarily due to accelerated Q3 regional campaigns.

01 — Overview & Background

Project Background &
Solution Overview

Project Background

Goodyear’s Finance team manages massive volumes of data across contracts, transactions, and Annual Operating Plans (AOP). Traditionally maintained as complex Excel sheets, extracting insights required professionals to manually search, build pivot tables, and trace broken formulas.

Legacy Pain Factors
  • Time-consuming manual spreadsheet searches.
  • Prone to formula errors and lookup omissions.
  • High dependency on advanced Excel expertise.
Solution Overview

We introduced an AI-powered chatbot capable of answering contextual financial queries instantly. The AOP Chatbot is embedded directly into Goodyear's dashboard, acting as a persistent copilot across three primary screens to transform static grids into interactive intelligence.

Core Interface Structure
  • 1. AOP Dashboard (High-volume grid)
  • 2. Contracts & Transactions
  • 3. Analytics & Variance Insights
Key Features Specification
  • Conversational Financial Queries via NLP
  • Excel Data Interpretation (Reads structured grids)
  • Contextual AI embedded in Top Navigation
  • Efficient Large Dataset Handling
  • Smart Summarization of complex rows
  • Drill-Down Support with contextual memory
  • Automated Variance & Forecast Analysis

02 — Problem, Objectives & Scope

Problem Statement &
Strategic Value

"The Finance team relied heavily on complex Excel spreadsheets to manage AOP data. Extracting insights required manual filtering, pivot tables, and formula checks. Additionally, contract and transaction information was stored separately, making cross-referencing inefficient."

01
Automate Insight Retrieval
Enable conversational access to AOP data and drastically reduce manual spreadsheet manipulation.
02
Enhance Transparency
Allow instant variance and forecast analysis by providing structured AI summaries for decision-making.
03
Standardize Workflows
Create a unified interface for contracts, transactions, and AOP to ensure consistent interpretation.
Root Causes Uncovered
  • Finance workflows were strictly bound to Excel.
  • Complex datasets increased cognitive overload.
  • Limited support for structured decision-making.
Guided Design Decisions
  • Embed AI globally into the top navigation bar.
  • Preserve the familiar Excel-like grid interface.
  • Build structured AI prompts for financial data.

03 — User Research & Audience

Personas &
Pain Points Matrix

Finance Analyst
Emily
Goals
Quickly analyze variance and forecasts.
Frustrations
Complex Excel formulas slow down daily analysis.
Must-Have Outcome
Instant AI-generated summaries.
Financial Controller
Michael
Goals
Monitor contracts and spending accuracy.
Frustrations
Time-consuming transaction cross-checks across systems.
Must-Have Outcome
Unified data access with context.
Regional Lead
David
Goals
Ensure budget alignment and growth targets.
Frustrations
Delayed reporting cycles hinder quick decision-making.
Must-Have Outcome
Fast executive-level insights from AI.

Pain Points Matrix

Manual spreadsheet navigation
High Freq
High Sev
Required extensive filters, pivot tables, and complex formulas.
Time-consuming contract lookups
High Freq
Med Sev
Multiple disconnected systems required manual cross-referencing.
Difficulty identifying variance drivers
High Freq
High Sev
Large raw datasets lacked quick summarization capabilities.
Cognitive overload from dense tables
High Freq
Med Sev
High data volume significantly reduced visual clarity.
Inconsistent interpretation of data
Med Freq
High Sev
Different analysts derived different conclusions from the same sheet.

Key Research Insights & Design Decisions

Discovered IssueResearch InsightDesign Decision Implemented
Complex Excel workflows Teams rely heavily on formulas and pivot tables. Integrate conversational AI to automate insight extraction.
Fragmented financial data Contracts and AOP stored in separate systems. Unify screens with a persistent, shared chatbot layer.
Long analysis cycles Manual filtering slowed down reporting. Enable real-time AI summaries and instant drill-downs.
Low scalability Excel-based processes don't scale globally. Build structured backend integration (React + LLM).

04 — Brand Guidelines & Design System

Enterprise Standards &
Constraints

Goodyear UI Standards
  • Built strictly using Goodyear’s enterprise UI library.
  • Designed for a dense, desktop-first experience.
  • Integrated within secure, authenticated environments.
  • Followed WCAG accessibility and compliance rules.
Constraints & Opportunities
  • Risk: Handling extremely large-scale financial datasets without lag.
  • Risk: Maintaining absolute LLM response accuracy (hallucination prevention).
  • Opp: Transform static grids into dynamic intelligence tools.
  • Opp: Standardize variance explanations across global regions.

05 — Core Interfaces

The 3-Screen
Financial Workspace

The application divides complex workflows into three distinct views, all unified by the persistent Copilot in the top navigation. Click the tabs below to explore the interfaces.

Excel-Like Grid View

Displays the Annual Operating Plan in a high-density, Excel-like grid structure for familiarity, but connected directly to the live ERP backend.

Line Item IDCategoryFY24 ForecastFY24 ActualsVarianceStatus
AOP-MKT-301Global Marketing$12.4M$14.15M+$1.75MOver Budget
AOP-RD-104Tire Tech R&D$28.5M$27.80M-$0.70MFavorable
AOP-LOG-502Logistics West$45.0M$48.20M+$3.20MReview Req
Contracts Module

Unifies structured contract records and historical transaction data, previously siloed in a separate procurement system.

Contract IDVendor PartnerEffective PeriodTotal ValueCompliance
CTR-24-891Synthetic Rubber SuppliesJan 24 – Dec 26$4.5MVerified
CTR-24-402Global IT InfrastructureMar 24 – Mar 25$1.2MVerified
CTR-24-118European Fleet TransportJul 24 – Dec 25$8.9MPending
Analytics & Insights

Visualizes financial trends, but relies on the AI layer to generate natural-language explanations of the variance drivers beneath the charts.

AI Smart Summarization Output

Region West actual revenue ($30.0M) fell -$5.0M (-14.2%) below forecast ($35.0M) primarily due to delayed fleet tire delivery shipments in August and increased raw material logistics costs.

06 — Live Demo Playground

Interactive AI
Copilot Simulator

Experience the conversational UI. Select a preset query below to see how the AOP Copilot processes financial questions and returns structured insights directly in the chat panel.

Goodyear AOP Financial Copilot
SYSTEM ONLINE
Preset Sample Queries
Hello Emily. I am connected to the AOP Ledger and Enterprise Contracts API. How can I help you analyze the data today?

07 — Design Process & Architecture

Workflow &
Execution

1
Low-Fidelity Data Mapping
  • ✓ Defined core user query types based on frequent Finance requests.
  • ✓ Designed persistent top-nav chatbot placement and interaction behavior.
2
Mid-Fidelity Wireframes
  • ✓ Created the Excel-like grid structure for high-density readability.
  • ✓ Established the 3-screen information hierarchy to separate concerns.
3
High-Fidelity Prototyping
  • ✓ Fully integrated the Goodyear Design System components.
  • ✓ Iterated on feedback with Finance stakeholders to ensure data trust.
Technical Artifacts Created
  • Chatbot Prompt Architecture: Defined guardrails for LLM responses.
  • Data Schema Mapping: Connected UI elements to backend AOP structures.
  • API Flow Diagrams: Mapped data requests between the UI and ERP.
  • Finance Use Case Mapping: Documented the 20 most common variance questions.

08 — Success Metrics & Impact

Business Outcomes &
Final Metrics

Manual Search Time
0%
Reduction in manual filtering and pivot operations.
Query Response
< 5s
AI-processed structured dataset response time.
Team Adoption
0%
High adoption rate due to seamless top-nav integration.
Summary Accuracy
0%
Verified accuracy against structured AOP data.

"The Goodyear AOP Chatbot successfully transformed static financial spreadsheets into an intelligent, conversational assistant — empowering finance teams to move from manual data navigation to instant AI-driven insight generation."

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